Your phone rings. You're on a roof. That job just called your competitor.

Plenty of good roofing companies do, and I am not going to tell you that you are bad at it. The part that is hard to do yourself is not answering — it is being the one who answers at 7pm on a Saturday while you are standing on a roof with a nail gun in your hand.

That is the only gap this fills. If you genuinely never miss one, you do not need me and I will say so.

Yes, on unanswered calls, and I would rather say it now than have you find out later. Conditional forwarding overrides your voicemail — AT&T says it in those words. So instead of a voicemail you get a text with their number within seconds, and they get a text back from you within seconds.

I think that is the better trade, but it is a real change and it is yours to make, not mine. If you rely on voicemail recordings, tell me and do not switch it on. I would rather you never turned it on than lost something you needed.

Fair question, and the honest answer is that I am early and you are one of the first 20. There is one agency in this space that actually publishes its rates: missed-call text-back starts at $197 a month there, and their AI tier is $597. Most will not publish anything at all — a review of nineteen roofing marketing agencies found not one that would.

So there is no catch. There is just no salesperson and no office. You are paying for the thing, not for the funnel that sold it to you.

Sources: instantbusinesspro.ai/pricing · webtonic.io. Both read 2026-08-15. One published price is one agency's price, not a market rate.

You should. One thing that will make it harder than it needs to be: most of the big ones do not publish a price at all. Podium's own page says to talk to their sales team for details, and Birdeye's takes your location count and your phone number and quotes you later.

So ask each of them the same two questions: what is the monthly number with nothing else added, and what happens if I cancel in thirty days. Mine is ninety-nine and a full refund. Whatever you decide, get those two in writing.

Sources: podium.com/pricing · birdeye.com/pricing, both read 2026-08-15 and quoted from their own pages. I am telling you they do not publish; I am not telling you what they charge, because I do not know.

It cannot say anything you have not approved. You get the exact wording before anything goes out, and once it is set the system refuses to send a message whose text does not match what you signed off on. That is enforced in the code, not a promise I am making.

And it is one text per missed call. There is no follow-up sequence and nowhere to put one. If somebody replies STOP they are off instantly and you are told to call them instead, so you do not lose the lead.

Good — that is more than most companies your size have set up, and I am not going to tell you to tear it out. The honest version: if what you have already texts a missed caller back within seconds and answers your reviews, you do not need me.

If one of those is the gap, that is the ninety-nine, and it sits alongside what you have rather than replacing it. If it is not, ignore me entirely.

If you are slammed, that is usually the exact week the missed calls pile up. Setup is on me — nothing for you to build, no software to learn, no onboarding call to sit through.

What I need from you is small and I will text you the list: your EIN if you have one, your legal business name and address exactly as registered, and how you want to be alerted. Then you dial one code into your phone and you are done.

There isn't one. Month to month, cancel anytime, and you cancel by emailing me — there is no retention queue and nobody is going to try to talk you out of it.

On top of that the first 30 days are money-back. Not a trial with a clock you have to beat: you pay like normal, and if it hasn't earned its keep you email me and I refund you in full.

No. If you have none, the lead-capture page is included at the same $99 — it becomes the place a homeowner lands when they search for you at nine at night.

I pulled 464 roofing companies across eight Dallas–Fort Worth cities and audited 266 of them. 49 showed no website at all on their public profile. When I went back and checked those live, 9 of them turned out to have one after all — so the real figure is closer to 40, and I would rather give you the corrected number than the one that sounded better.

You can, and the option is above. Honestly though, most companies should just take the monthly. It is cancel-anytime and you are not committing anything up front. The annual is there if it suits your books, not because it gets you anything better.

You don't, and that is the right instinct — somebody emailing you about your website is exactly what a scam looks like. So do not take it on trust. Anything I told you about your business you can check yourself in about a minute, on your own phone.

I am Donny Nguyen, I build measurement and automation systems, I am in Dallas–Fort Worth, and the payment runs through Stripe so I never see a card number. And there are 30 days back if I am wrong about all of it.